Even though they weren't the best....they were still worth the watching.

DARKEST HUMOR: Once again Ameriquest Mortgage came through with an effective but slightly disturbing ad, this time with a pair of doctors who use fully charged defibrillator paddles to zap an errant fly hovering over a patient. The patient's wife and daughter get a scare when they walk in and hear the doctor declare: "That killed him."

BEST USE OF A CELEBRITY: Celebrity cameos are a staple of Super Bowl spots, some of them more effective than others. Leonard Nimoy of Star Trek fame won points in a spot for Aleve, a painkiller made by Unilever. Facing a convention of Star Trek loyalists, Nimoy is able to do his fabled Vulcan open hand, split-finger salute only after a dose.

BEST AD FOR A LOUD BAR: Full Throttle, a new energy drink from Coca-Cola Co. No sound necessary to understand what's going on here. Family guy unloading groceries ditches his wife for a motorcycle, lured in by the sight of a huge truck carrying the energy drink. Mad Max-inspired vehicles, sumo wrestlers, and other signs of manliness line the streets. A wimpy vehicle powered by competitor Red Bull is, naturally, run off the road.

MOST EXPENSIVE-LOOKING: Burger King, the fast food maker put on an elaborate, Ziegfeld follies-esque show with show girls dressed up as burger ingredients. Memorable, but should anyone have to suffer the fate of dressing up as mayonnaise?

STRANGEST USE OF SCI-FI EFFECTS: Gillette's new fusion razor got a full-bore science fiction treatment. Why razors keep adding blades remain a mystery to many shavers, as does the rationale for using guys in lab coats and in a secret lab to build a new razor blade.

BEST USE OF COMPUTER ANIMATION: FedEx, with a clever spot showing a caveman who should have used FedEx to deliver his important package of what appears to be a dinosaur bone. His boss wants to know why he didn't use FedEx, and the fact that it hasn't been invented yet just isn't a good enough excuse.

Super Bowl Commercials